We recently brought our extra virgin olive oil to the heart of Milan, inside the prestigious Rinascente, with a dedicated pop-up corner designed to offer visitors an immersive experience of taste and knowledge.
Located within the prestigious Food Hall of Rinascente, our pop-up corner was created to provide visitors with a sensory and immersive journey, aimed at educating customers and guiding them in choosing the extra virgin olive oil best suited to their tastes and needs.
Each tasting became a moment of dialogue, an opportunity to illustrate the characteristics of every variety and explain what makes our oil unique: from the careful selection of olives to the extraction method, all the way to optimal storage to preserve its full organoleptic properties.
This direct interaction with the public is a key element of our philosophy. Today’s consumers are increasingly attentive and well-informed, wanting to fully understand the products they purchase. The pop-up served as the perfect meeting point between our expertise and the customers’ curiosity, turning a simple purchase into a meaningful and conscious experience.
An experiential pop-up corner inside a retail space like Rinascente is a powerful strategic tool for the retailer itself.
Engaging customers in a direct experience helps create an emotional connection with the product, encouraging more informed and loyal purchasing behavior. The physical presence and opportunity for interaction make the brand more recognizable and memorable. Through tastings and in-depth discussions, customers gain a deeper understanding of the product’s authentic value and excellence. Furthermore, direct contact with buyers and industry professionals paves the way for new collaborations and strategic partnerships.
We strongly believe that initiatives like this can be replicated and adapted in various settings, offering consumers increasingly engaging experiences while providing retailers with innovative and valuable sales tools. We are ready to build strategic partnerships with our collaborators, offering tailored solutions to showcase the excellence of our extra virgin olive oil in the best possible way.
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